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One month ahead, are people ready for Christmas yet?
Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end-of-year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.
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Social Listening 101: How to understand consumers
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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3 Keys to supercharge your social listening - and move to AICI
Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
Planogram
Measure the impact of your planogram and/or POS strategies.
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
FastFacts
Get fast answers to virtually any business question with Ipsos.Digital’s ad-hoc survey solution
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Be-Italy! Exploring the dynamics of Italy’s international reputation
Ipsos in Italy has completed a research study looking at the attractiveness of the country abroad. It comprised an online survey of the general public in 19 countries (N=500 per country, including 200 in higher socioeconomic grades. In addition, 40 interviews were conducted with international business leaders and a social listening exercise was carried out in three languages: English, French and Spanish.