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Connecting with People: Trends in the Advertising Industry
The Ipsos latest Future & Trends report covers topics such as native advertising, the rise of connected TV and wearable technology.
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Online Audience Measurement in The Arab World
Ipsos conducted a study among internet users to track the internet consumption and behaviour across individuals in 11 MENA countries.
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China’s TIC industry
Seizing M&A opportunities in China's Testing, Inspection and Certification industry.
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Thailand poised as the next luxury shopping destination
Recently, Thailand has indicated interest in capturing the opportunities for growing the luxury retail sector via the volume of tourist shoppers and growing local middle class. In a global survey by MasterCard, it was found that Bangkok visitor spending contributed to annual USD 14.4 billion dollars, ranking 4th globally in visitor spending.
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Drinking To The Future
Overall, the future looks positive for the global spirits industry. According to latest full year data, the global spirits market expanded by 7% in volume between 2010 & 2011.
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Flair France 2013 - Shocks And Sanctuaries
“No commitment” could have been the title for 2013; advertisers (and not just telecom operators) certainly presented that option, as though in response to consumers’ mobile, versatile attitude, and their increasingly rapid decision-making. “France 2013, shocks & sanctuaries” expresses the new stakes better.
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Flair France 2012 - Society With No Regrets
Three high points, three stories, three perspectives and a specific angle: approaching research findings as symptoms whose analysis allows us to create a mapping of structuring, emerging trends.
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Flair France 2011 - A Society Of "Extra-Lucids"
Launched in 2005, Ipsos Flair grew from a desire to combine the six types of expertise Ipsos offers (Marketing, Advertising, Media, Opinion, Customer Relations Management, Data Collection, Data Processing and Distribution), with a view to presenting a vision of society founded on an observation and interpretation of the behaviors, attitudes and opinions of consumer-citizens.