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The Global Reputation Centre - FAQs
This in-depth publication from the Ipsos Public Affairs team provides answer to some frequently asked questions about corporate reputation, CSR, and how we help clients to avoid crises.
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Sticky Apps and the 5 Golden Rules
In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky.
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[WEBINAR] Affluents in the Fast Lane
For over 40 years, we have been tracking the lives, lifestyles and media habits of Affluent Americans. Insights gleaned from our study are used by hundreds of companies to inform media, marketing and advertising decisions.
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Video Analysis and the Future of Total Understanding
Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research.
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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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Brands Beyond Boundaries. Passion And Personality
As I squeeze my way onto the crowded Track No. 1 train, I can’t help but notice the girl to my left. Dressed from head to toe in Theory, chatting about her latest Soulcycle class and sipping on an iced coffee from Starbucks; or the man cross legged in a JCrew suit reading the Wall Street Journal and flashing his Warby Parker glasses.
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[EVENT] Vroom Vroom - Ipsos Affluent Report
Are you a subscriber to the Ipsos Affluent Report? If so, then you’re eligible to attend our exclusive subscriber-only panel discussion, on August 8, detailing results from the latest wave of our study as it relates to Affluent Americans’ love affair with cars – particularly vehicles that offer luxury, high-performance, and technological advances.
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Ipsos Update - July 2017
Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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[WEBINAR] From “So What” to “Now What”
On July 31 - Does your team struggle to translate data and insights into business building activity? Do you have reams of data and need to identify consumer Jobs to Be Done, or to build brand activation ideas? Ever finish a big segmentation or insights project and need to inspire your team to act on the consumer’s behalf?