The Global Reputation Centre - FAQs
This in-depth publication from the Ipsos Public Affairs team provides answer to some frequently asked questions about corporate reputation, CSR, and how we help clients to avoid crises.
Questions include:
- Why is corporate reputation important?
- What is the difference between brand and reputation?
- Why do we use ‘trust’ as a measure of overall reputation?
- How can we help our clients implement the research findings?
- Where does CSR fit into the reputation model?
