The Global Reputation Centre - FAQs

This in-depth publication from the Ipsos Public Affairs team provides answer to some frequently asked questions about corporate reputation, CSR, and how we help clients to avoid crises.

Questions include:

  • Why is corporate reputation important?
  • What is the difference between brand and reputation?
  • Why do we use ‘trust’ as a measure of overall reputation?
  • How can we help our clients implement the research findings?
  • Where does CSR fit into the reputation model?