The Global Reputation Centre - FAQs

This in-depth publication from the Ipsos Public Affairs team provides answer to some frequently asked questions about corporate reputation, CSR, and how we help clients to avoid crises.

The Global Reputation Centre - FAQs

Questions include:

  • Why is corporate reputation important?
  • What is the difference between brand and reputation?
  • Why do we use ‘trust’ as a measure of overall reputation?
  • How can we help our clients implement the research findings?
  • Where does CSR fit into the reputation model?

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