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Technology Tracker Q1 2018
Ownership of voice-activated speakers is now at 8% amongst GB adults. Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Alcoholic Drinks: What's Trending?
The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
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[WEBINAR] Banking on Success? Target America’s Affluencers
On March 14, join Ipsos’ Affluent Intelligence team for a complimentary webinar featuring insights uncovered by our Q1 2018 study of the Financial Services category, with implications for the future and opportunities for media and messaging.
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What a Waste
What a waste, Ian Dury once sang, that he had decided to be a musician instead of being a doctor, a lawyer or one of many other things. That’s the trouble with choosing: if you pick one option, you miss out on others. But it’s also real life.
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Technology Tracker Q4 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The ins-and-outs of equity flow
Equity flow is an important way to leverage value from a strong reputation. It can be used to build business when market opportunities arise, or as a defence when reputation turbulence hits. Above all, the management of equity flow should be seen as a strategic process that brings together people across the marketing, communications and leadership spectrum.
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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers in the UK – and to trust in its security.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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Over-the-Counter (OTC) Self-Medication Now Common Practice in Hong Kong
Due to their busy lifestyle, more and more people in Hong Kong find over-the-counter (OTC) self-medication the most appropriate remedy to minor ailments.
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Europe Affluent and Their Cars: the Unexpected Truth
Affluent who own 4+ cars are the ones who get most out of life. Luxury car owners are not by definition the happiest in life.