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Designing a ‘Smarter’ Mystery Shopping Programme
Seven steps to building a successful mystery shopping programme and increasing return on investment.
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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
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[Webinar] The Consumer Voice on Sustainability – Challenges and Opportunities for Brands
The Consumer Voice on Sustainability – Challenges and Opportunities for Brands
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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The diversity of beauty in Brazil
The word “beauty” has been redefined frequently over the years. Society has always held an ideal of beauty that, in the West, is based on a Eurocentric image, synonymous with status, power and perfection.
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[WEBINAR] Oncology Essentials for Marketers and Marketing Researchers
Join Ipsos for a 30-minute introduction to the complex, fast-moving world of oncology.