Search
-
A general sentiment of being well protected, coupled with greater expectations regarding insurance coverage
New Ipsos survey conducted for BNP Paribas Cardif of 21,000 people in 21 countries on 3 continents (Europe, South America and Asia) to assess people's need for protection, analyse changes in behaviour and people's expectations regarding insurance.
-
Brands & Digital: So What’s in it for Me?
Indonesia has a rapidly growing digital economy, with a large and active social media user base. Consumers are increasingly discerning and price-conscious, seeking value and entertainment. Brands must adapt their marketing strategies to engage these consumers by offering affordability, empathy, and engaging content across digital platforms.
-
Beauty Unlimited
The beauty market in Indonesia is the fastest growing in Southeast Asia, fuelled by local brands, Korean beauty trends and a demand for halal and natural ingredients.
-
Sustainability
Indonesians are increasingly concerned about climate change and its impact on their lives, recognising the intersectionality of environmental issues with poverty, health, and education. The country faces challenges from rising sea levels, extreme weather events, and pollution, impacting livelihoods and exacerbating inequalities.
-
Automotive
Indonesia’s automotive sector is a growing and increasingly strategic industry. However, despite government promotions of electric vehicles, high costs and lack of infrastructure remain significant barriers.
-
Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
From committed to engaging brands
Brands are moving from performative activism to actively engaging with causes their customers care about. This shift ensures genuine impact, avoids "washing" accusations, and builds trust by aligning with consumer values and providing tangible results.