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Most global citizens (85%) say world needs new international agreements and Institutions led by world’s democracies
Respondents Believe World’s Superpowers (Russia, China and US) are Least Likely to Comply with New Institutions and Agreements.
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Worry about possible worldwide conflict rises
Ipsos survey for Halifax International Security Forum finds 73% of people, on average, across 33 countries expect in the next 25 years we could see another world conflict involving superpowers similar to World Wars I & II.
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Nuclear, biological or chemical attack now seen as top threat facing the world
Ipsos survey for the Halifax International Security Forum finds concern about a nuclear, biological, or chemical attack nudges ahead of cyberattacks as No.1 perceived threat for global citizens.
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Internet users’ trust in the Internet has dropped significantly since 2019
Online users want better control over how their personal data is collected, used and sold.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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27% of Europeans say they are in a precarious situation
The first European Barometer on Poverty and Precariousness conducted for French Secours Populaire shows a very difficult social situation on a continental scale
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Nation Brands Index 2022: Germany finishes first again with Japan and Canada rounding out the top three nations
Germany finishes in first place again, while Japan overtakes Canada for second place — its best performance since 2018, when it also ranked second. Japan sees strong reputational rankings on the Exports, Tourism, and Culture indices. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.