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Technology Tracker Q1 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos Update - April 2017
Welcome to the April edition of Ipsos Update - our monthly selection of research and thinking from Ipsos teams around the world.
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Flair Peru 2017 - From Informality to Modernity
Today Ipsos Peru launches the local version of Ipsos Flair, dedicated to Peru and Peruvians. The publication explores the individual facets of the individual, whether as consumer, citizen, spectator or employee, with the aim of overturning stereotypes and thinking in a profound and innovative way.
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New Brand-Building Direction for Insurance Industry
In face of this fast-information-spreading world and fast development of different channels, insurance companies should make more effort to build distinctive brand image in a comprehensive way. To strengthen delivered brand image, insurance companies should pay more attention to the moment that customers interact with insurance companies.
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[WEBINAR] Because Real People Tell Little White Lies: The Power of Deep Listening through Observation
Joins us on May 2. The world of research is changing fast, and qualitative is more important than ever as we seek to rich insights to guide action and contextualise big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening.
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[EVENT] TMRE In Focus 2017
On May 1, join Ipsos’ Evan Borak who will be MC-ing this three day event featuring the technologies shaping the future of market research.
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Digital Content in MENA
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
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Golden Goose Eggs
In Aesop’s Fable, the owners of a goose which laid a golden egg every day were so anxious to get rich that they killed the goose, thinking that inside there would lie a much richer seam of the metal. Of course there wasn’t, and gold production immediately ceased.
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Ipsos Launches Connect:Digital, in Partnership With Moat, to Help Brands Understand their Digital Communications Performance
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend.
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Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention
Data suggests visual attention to advertising on YouTube mobile is higher than on TV.