[WEBINAR] Because Real People Tell Little White Lies: The Power of Deep Listening through Observation

The world of research is changing fast, and qualitative is more important than ever as we seek to rich insights to guide action and contextualise big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening. Listening that happens with all 6 of your senses, that helps you to understand the tensions between what people say and what they actually do, and bring human understanding to business questions. Deep Listening is supported by a spectrum of ethnographic approaches, like immersions, re-created reality, in-the-moment mobile, and true, robust ethnography.

With all the buzz about ethnography in our industry, it can be difficult to understand which approach to use when. Join us for a complimentary as we walk through the ethnographic spectrum, with a special deep dive into our award-winning approach to ethnography.

If your brand is communicating with humans, then this is a must for you!

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