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Ipsos Connect launches Connect:Live
Ipsos Connect launches Connect:Live to help advertisers understand the brand impact of their online video advertising.
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Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
40th annual Survey of Affluents also reveals rising interest in social, mobile and ambient advertising.
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Technology Tracker Q3 2016
Only 56% of females 65+ have accessed the internet in the last 3 months. This rises to 69% for males of the same age group. Males (38%) and females (29%) 65+ from social grade DE are least likely to have accessed the internet recently. Broadband at home remains the preferred method to access the internet with 77% but Smartphone access is closing the gap rapidly and is now at 71%.
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Micro-target or Target Everyone?
Balancing reach with precision in your media strategy. What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.
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How to Seize the Heart of Yummy Mummy?
Marketing to the new generation of mothers in China has always been a hot spot of many FMCG and maternal-child brands. As a special group, these new mothers are mainly constituted of post-85s and post-90s growing up in the era of Internet. How do they apply the media? What are their considerations when making purchase decisions? How should a brand respond to these habits?
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Beyond Breakthrough: 5 Secrets of Seek and Share Advertising
How do you create ads that break through and truly grab viewers’ attention? Columnist Peter Minnium discusses the key characteristics of ads that people are excited to see and share with their friends.
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Ipsos Update - September 2016
This is the September 2016 edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Ipsos Launches Syndicated Social Listening in Healthcare
Deployed successfully, social listening can accelerate insight generation from any kind of text data: web forums, social media sites, survey verbatims, internal data, and much more.
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China Pulse - September 2016
China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.7 percent at comparable prices in Q2 2016.
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[EVENT] Cybercrime and Corporate Reputation
"It keeps me up at night. Whichever industry you are in, you are absolutely not untouched by cyber-criminals."