US Consumers Are Forgiving Samsung
The latest Reuters/Ipsos data reveals consumers are forgiving to Samsung after their recall of the Galaxy Note 7.
Key Findings
A quarter of Americans (26%) would still consider purchasing a new Samsung smart phone. However, 23% would not consider purchasing from Samsung.
Four in ten (44%) believe Samsung phone are no different from other phones in regards to safety. Nearly three in ten (29%) believe Samsung phones offer more features and functions than other phones.
These are findings from an Ipsos poll conducted for Thomson Reuters October 26- November 9, 2016. For the survey, a sample of 7,514 Americans ages 18+ were interviewed online.
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