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US Consumers Are Forgiving Samsung

US Consumers Are Forgiving Samsung

The latest Reuters/Ipsos data reveals consumers are forgiving to Samsung after their recall of the Galaxy Note 7.

23.11.16

Key Findings

A quarter of Americans (26%) would still consider purchasing a new Samsung smart phone. However, 23% would not consider purchasing from Samsung.

Four in ten (44%) believe Samsung phone are no different from other phones in regards to safety. Nearly three in ten (29%) believe Samsung phones offer more features and functions than other phones.

These are findings from an Ipsos poll conducted for Thomson Reuters October 26- November 9, 2016. For the survey, a sample of 7,514 Americans ages 18+ were interviewed online.

The author(s)

Chris Jackson

Senior Vice President, Public Affairs, US

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Julia Clark

Marketing & Communications Director, NA

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