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Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic
In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
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Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now agree it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
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Majority believe infrastructure impact on the environment should be more of a priority
In the lead-up to COP26, the 2021 UN Climate Change Conference, an average of 51% across the 28 counties feel that it is right to prioritise the impact on the environment, nearly double the 26% who put greater weight on economic impacts.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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World Mental Health Day 2021
Our 30-country survey finds a large majority think their mental health and physical health are equally important, but they do not see this reflected in their country’s healthcare services.
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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
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[EVENT] The power of curation to innovate for changing landscape of beauty in a post-pandemic world
September 21, Radhecka Roy and her client at L’Oréal have been selected to present at ESOMAR Congress Insights Festival 2021!
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Global views on sports: 58% globally would like to practice more
A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%).
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What Worries the World? - June 2021
Concern about Coronavirus falls to the lowest level seen in our tracker so far.