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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Nigeria Now and in the Future study
This survey will be run by Ipsos in Nigeria on a quarterly basis. This publication summarizes outcome of the first wave.
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Could giving men more parental benefits help women gain equality at work faster?
Women still face pay inequity at work and labor inequity at home. Why employers need to help men do more at home.
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Human Papillomavirus in Europe
New research highlights differing awareness levels and knowledge of the human papillomavirus (HPV) across Europe
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#IWD2019: Perceptions of violence against women in France and the United States
Over half in the United States and nearly a third in France know a woman who has been a victim of violence.
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Six Conceptions of Nationality - A Global Segmentation Based on Inclusiveness
To better understand the nature and the prevalence of nativism around the world, Ipsos has segmented the adult population of 25 countries into six groups reflecting their conception of nationality.
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Global Advisor: Views on Aging
Ipsos global study finds high levels of concern about aging and paints a worried picture of later life.
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#IWD2019: Re-conceptualizing Women's Empowerment
Women’s empowerment is what we believe to be the solution to achieving gender equality, but what does it consist of, and how do we achieve it?
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#IWD2019: Women in Society today
Global study find that majority of men acknowledge that gender equality can only be achieved with men’s support, however half think they are being expected to do too much
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Men are not emasculated by caring for children – but need support from employers
A new global survey finds three-quarters of respondents (75%) disagree that a man who stays at home to look after his children is less of a man compared with one in five (18%) who agree.