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[EVENT] SampleCon 2018
February 7 - Ipsos is proud to be a sponsor of this year’s SampleCon, the industry’s leading conference dedicated to market research sampling.
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Ipsos Update – January 2018
Happy New Year! January’s edition of Ipsos Update features new papers on Audience Measurement and Sensory Spatial Segmentation, Canada's "critical numbers", the Digital Gov' Barometer, Perils of Perception, and a round-up of some of our research in Europe over the past year.
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[WEBINAR] What Are Canadians Thinking?
In a word, 2017 was ‘complicated’. So what will 2018 bring, and as business managers, how will you contextualize in a quick and responsive way?
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[EVENT] Empowering the Empowered Consumer in Malaysia
January 24 - Today’s empowered consumers have more choices, greater knowledge and higher demands. They take charge of every aspect of their lives and seek innovations that fuel their desire for control.
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[WEBINAR] 10 Golden Rules of Engagement
On January 24, join us for a complimentary webinar featuring Ipsos’ 10 Golden Rules of engagement that have been the foundation of our approach to community management for almost two decades, from the lens of behavioral science.
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Identifying Consumer Preference Segments
Some people like a sweeter soft drink while others prefer an aromatic flavor profile. Correctly identifying consumer preference segments is key to driving sales success.
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Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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[EVENT] Are You Getting Value From Your Data?
January 14-16, Ipsos Retail Performance to exhibit at NRF Retail’s Big Show 2018.