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How can i observe my customers/consumers in real life?
Discover how they navigate inflationary pressures with ethnography.
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Create greater value perspections by applying BSCI principles
Understand the underlying mechanisms that shape consumers' behaviours to drive change.
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How can i get a deeper understanding of the impact inflation is having in people’s lives?
Communities allow a better understanding of the implications of inflation for brands and sectors.
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How to organically monitor how inflation impacts my category and brands?
Social listening allows you to monitor social conversations and search.
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Pragmatism and smart consumption values permeate the Chinese LGBT community
BlueCity releases the 2022 LGBT consumption behavior and trend Insights report. Carried out in partnership with Ipsos, The report highlights rising pragmatism and a strong embrace of social values among LGBT consumer segments in China.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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CX service design: creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Brazil: Downsizing VS price rises- making the right choice
There is a certain degree of economic pessimism in Brazil at the moment. Almost three in four (72%) call the country’s financial status bad or very bad, with “poverty and social inequality” being the biggest concern (42%).