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Innovation that speaks for itself
How pharma earned people’s trust? Our data shows that pharma is the most trusted sector of those we measure.
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Unlocking culture in Europe
A study on how TikTok users perceive culture in Europe and the role the platform plays.
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Future of Insights
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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[Webinar] KEYS - Why context really matters - Cultures | Countries | Communities
Join us on 23rd March for a new KEYS webinar.
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HR and benefits leaders say employee wellbeing is more important to their company since 2020
With companies facing volatility and uncertainty in the form of inflation, fears of economic shocks, an ongoing pandemic, workforce erosion and
international conflict, it would be reasonable to think that well-being initiatives and strategies could decrease in importance and priority. -
Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Generation Z - do they exist and what influences them?
A new Ipsos report explores the extent to which Gen Z exist in the UK.