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Cognitive Battlefield - Part I: A framework for assessing optimal engagement strategies
The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?
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The Royal Wedding 2018 - International Perceptions of the Royal Family
Royal Family has a net positive impact on Britain’s reputation abroad – though half say it makes no difference, and it also reinforces perceptions of Britain as a traditional country. The Queen and Prince Harry are the most liked Royals around the world. The Duke and Duchess of Cambridge are also viewed favourably.
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2018 US Politics - President Trump Receives the Strongest Accolades on the US Economy (59%) (May 9)
President Trump’s overall approval rating this week stands at 44% among all Americans and 45% among registered voters, posting respectable gains in public sentiment.
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[EVENT] AMA Marketing + Public Policy Conference
From June 7 to 9, join Ipsos’ Katie Ziemer who will be presenting at the AMA’s annual Marketing and Public Policy Conference – an event featuring a broad range of sessions highlighting the intersection where marketing and public policy meet.
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Unlocking the value of reputation
Looking to make your company run more effectively and efficiently? Management teams around the world face a variety of complex business situations daily. A great place to start boosting your business is by leveraging the power of your reputation. Our research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.
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[EVENT] HW Summit 2018
July 6 - Did you know 2018 is the Canada-China Year of Tourism? This might be good timing in light of world events where the need to embrace trade and relationships with China is becoming more apparent. Combine that with a market segment - the Chinese customer - that is driving demographic change and market growth in Canada and a new marketing eco-system emerges.
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[EVENT] City / Nation / Place
June 5 - Ipsos is pleased to be a sponsor of City Nation Place Americas – a forum for place branding and place marketing for nations, regions, states and cities across the USA, Canada, Latin America and the Caribbean.
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2018 US Politics - President Trump’s Approval Rating Sits at 48% (May 4)
This week’s Reuters/Ipsos Core Political release presents something of an outlier of our trend. Every series of polls has the occasional outlier and in our opinion this is one. So, while we are reporting the findings in the interest of transparency, we will not be announcing the start of a new trend until we have more data to validate this pattern.
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Understanding Society: Putting People in the Picture
As sustainable development becomes ever more embedded in government and corporate practice, the world of research has increasingly shifted its thinking to economic, social and environmental impacts.
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Brazil Pulse - Consumer Confidence Remains at 74 points - April 2018
The country is still heading in the wrong direction to 92% of Brazilians, remaining at the same level as the previous month. The stagnant economy, the unemployment, political and institutional crisis and the chaos in public safety are the main causes for this negative perception regarding the nation’s direction.