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Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.
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Ipsos Healthcare Launches SyndicatedPD-L1Testing Monitor in Oncology
Ipsos Healthcare – the global healthcare division of Ipsos – has launched the syndicated PD-L1 Testing Monitor, a timely addition to the Ipsos Oncology Molecular Diagnostics Portfolio.
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Connected car: A new ecosystem
Today, the cars produced by the major automotive original equipment manufacturers are built with automotive embedded systems. Soon they will become communicating objects. Ipsos expects that there will be 69 million connected cars on the road by 2020, equivalent to 75% of all cars shipped globally.
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Beauty & Skin Care Consumption Features of Women in China
In China's first- and second-tier cities. With the awakening of fine living and fashion consciousness, Chinese female consumers' demand for skin care and beauty develops constantly. What kind of skin care and beauty demand do they have? What are the features of their product function demand?
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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Upcoming Exit Poll for Dutch Referendum
On the 6th of April, a Dutch referendum will be held on an EU agreement for closer relations with Ukraine, after 427,000 people backed a citizens’ petition of ‘GeenPeil’.
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Smarter Closed Loop Feedback
This white paper explores how to optimise the design of Enterprise Feedback Management and Voice of the Customer programmes to maximise the ROI and reduce customer complaints and churn.
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Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
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Beyond the Price Tag
When behavioural economics helps understanding the impact of psychological costs in purchase decisions.
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Digital Migration - Are We Ready?
The media landscape in Africa is constantly evolving, and one of the most significant changes is the ongoing digital transition from analogue to digital TV.