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Tetra Pak launches 2020 Index based on Ipsos global study
New study reveals food safety-environment dilemma fostered by COVID-19 pandemic.
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Ipsos launches its new creative assessment solution – Creative|Spark on Ipsos.Digital Platform in more countries
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.
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From unstructured data to intelligence
Exploring the journey of social media data, from tech platforms to research solutions.
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Media in this brave (new) world: Vaccine or not [Webinar recording]
Join Ipsos for a complimentary virtual panel discussion exploring pandemic research and what that means for a post-vaccine, post-election, post-anything world.
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Brand Biden vs Brand Trump
With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens. We decided to take some of the measurement tools Ipsos uses to assess the performance of commercial brands – and to deploy them to “Brand Biden” and “Brand Trump”.
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[Webinar] Trust misplaced? The future of trust & Truth in media
Truth and trust seem under attack from all sides, but Ipsos research finds that people are still searching for trusted content.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.