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Trust in professions: a return to the status quo ante
Many professions have seen little to no impact on their trustworthiness scores.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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The future of healthcare segmentations
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Brazil: Downsizing VS price rises- making the right choice
There is a certain degree of economic pessimism in Brazil at the moment. Almost three in four (72%) call the country’s financial status bad or very bad, with “poverty and social inequality” being the biggest concern (42%).
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The Indian consumer's response to inflation
The present phase of inflation is making consumers the world over – particularly those in mature markets – anxious. Unease is growing as there are signs now that this will be an extended phase of inflation. The response of consumers in economies like India, characterized by persistent inflation, offers a contrast to and interesting insights for other markets.
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Understanding human psychology during the polycrisis
We live in a world where we are being buffeted by multiple crises.
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Feeling the pressure: Understanding consumers during inflationary times
Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.