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Global Trends in Brand Communication: Authenticity is King
Authenticity is a vital concept for brands to understand, but one that is increasingly complex to define
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New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
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Data Dive: trust in dangerous times
In three infographics, we look at what Ipsos’ global polling reveals about how people feel about public and private institutions, as well as each other, as world leaders gather in Davos.
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A global perspective: all is not lost
Trust continues to be on the rise for almost all sectors and institutions measured this year.
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Trust in Government: crumbs of comfort
In nearly all the countries we have surveyed, trust in government is in a better position than it was four years ago. But is it enough?
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The relationship between trust and regulation
If we are to believe the narrative of trust being in crisis, we should be seeing large-scale concerns about levels of regulation around the globe.
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Trust across generations: different but the same
Generations are not as important as most think and that the vast majority of issues and attitudes do not map neatly onto the generation definitions.
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Pharma knocks tech off the top spot as most trusted industry
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.