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Trust across generations: different but the same
Generations are not as important as most think and that the vast majority of issues and attitudes do not map neatly onto the generation definitions.
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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How to increase permissibility to pay and premiumize my products
Ipsos' solutions allow you to identify claims and positions that carry the strongest permissibility to pay.
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Advertising: finally… a 'Misfit' Christmas ad
Christmas is a time of joy and coming together, of exchanging gifts and being with the ones that matter most to us. And while this year Christmas feels a bit different, with inflation and an impending recession to greet us in 2023, another staple we can always count on is Christmas advertising.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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Ipsos Update – December 2022
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.