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Is There a Target Market for Electric Vehicles in the US?
Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!
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[EVENT] PMRG Connect 2017
On April 24, join Ipsos Healthcare at this year’s PMRG conference featuring action-oriented insights for today's healthcare research and marketing professionals. The insights landscape is rapidly evolving, and skills in triangulating diverse data sets, human emotion and healthcare decision-making remain highly desirable capabilities. Are you ready?
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Leadership Connections 2017: HR Driving Business Transformation
Is your organisation currently going through transformation? The answer from the clear majority of HR leaders we spoke to was an emphatic ‘yes’. And the few who said they weren’t currently in a period of actual transformation did feel they were evolving or changing in some way.
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Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention
Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
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[EVENT] Taipei AMPA seminar - Growth Opportunity in ASEAN After M
On April 21, Ipsos Business Consulting is honored to be invited to speak in the coming Taipei AMPA seminar, one of the largest automotive events in Asia.
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[WEBINAR] Building Distinctive Brand Assets: Four Measures That Matter
On April 20, join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
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An Efficient Alternative to Concept Optimisation
In real life, who has time for two steps when you can do it in one?
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What Shoppers Really Want: Latest Omnichannel Strategies
Over the past 20 years the shopping experience of consumers has changed drastically in the course of digitalisation. Today, shoppers can buy wherever and whenever they like.
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Is it Trendy to be Healthy? Or Healthy to be Trendy?
Root vegetables? Meditation? Cleansing diets? Juicing? E-cigarettes? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look who’s participating in today’s lifestyle health trends.
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Middle East - Primary Consumer Sentiment Index - March 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.