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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Mobility: one in three European car owner could consider not having a personal car in the future
Europ Assistance (“EA”) today announced the international findings of their first edition of the Auto & Mobility Barometer. The survey was conducted by Ipsos, a global market research firm, among 6,000 people across six countries in Europe: Belgium, France, Germany, Italy, Portugal, Spain. It tracks Europeans mobility habits. The survey was taken between November 29th and December 9th, 2022
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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Annual results - Strong performance in an uncertain environment
Ipsos achieved a strong performance in 2022, with a record level of profitability, demonstrating the strength and relevance of its operating model.
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Five things we learned this month about countries in What Worries the World
Worry about Covid up in Asia, inflation concern remains high, and an increase in those who think their country is headed in the right direction.
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Global Trends in Privacy and Technology: Data Dilemmas
The public remain prepared to share their data, within limits
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[Webinar] How to spot unexpected competitors and brand growth opportunities
Join us for a webinar with our social intelligence experts on 28th February.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.