Search
-
AI's transformative influence: Elevating market research quality for success
In the fast-paced world of business, having precise and top-quality information is like having a valuable asset. Artificial Intelligence (AI) is the key to making this information even better.
-
Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
-
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
-
Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
-
The omnichannel reality in the Pharmaceutical industry
The role of voice of the customer research and analytics in driving omnichannel success
-
[Webinar] KEYS - We need to talk about generations
Join us on 21st September for a new KEYS webinar.
-
The role of Multifactor Authentication in reliable research
Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.
-
Data Dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
-
[Webinar recording] Global Voices of Experience 2023
Failure to deliver on brand promise to customers 4X higher when CX and EX not aligned.