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Is Pokémon GO Just What Retailers Need?
It’s the latest craze that has swept the nation since its launch last Thursday 14th July. Reports from SimilarWeb in the US already suggest that it’s overtaken Twitter in terms of daily active users, with the number engaged on the app reaching 5.92% of the US Android population. So what does this mean for the UK? And how can one phone app benefit retailers in the wake of Brexit?
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Summer Holidays of the Europeans and Americans
What motivates people to go on holiday? When to go, and where? Focusing on people from mainland Europe, the US and Brazil, a number of trends emerge in the 2016 Ipsos/Europ Assistance Barometer.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Affluent Interest in Summer Travel Hits New High
Affluent interest in summer travel is hitting new highs, reflecting not only an enthusiasm for travel, but also shifting personal priorities and a broader sense of economic comfort.
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Cheetahs, Chickens and Goldfish - Winning Against Others Who Are Not So Fast
Speed can be a mixed blessing. The cheetah is the fastest animal on land, yet 90% die within 3 months of birth. Chickens grow four times more quickly than they did fifty years ago and more than sixty times faster than they might grow naturally - but 80% of them are thought to be infected with Salmonella, Campylobacter or E coli.*
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More than Eight in Ten Americans Have Seen or Heard About Pokémon Go in the News
Despite high awareness, less than a third can correctly identify a Pokémon character.
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[EVENT] IIeX 2016 Latin America
The world is increasingly mobile, is your research following? Research today and tomorrow cannot ignore the mobile revolution. But how do mobile respondents behave and what is their value ? We will debunk a few common myths about mobile respondents, share key findings on how to engage them for better research quality and enhanced capabilities.
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Science Centre
Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.
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Advisory Services
We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.