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Editorial
On 17 March 2020, we entered uncharted territory, as anti-Covid-19 measured were announced. What followed was like something of another age or of a bizarre planet from a science fiction novel that no publisher would have published: pandemic, lockdowns, curfews, social distancing, vaccine passes, pro-vax, anti-vax...
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Environment: The state of emergency is accelerating
For the third consecutive year, Ipsos conducted a survey for EDF in 30 countries and with a sample of 24,000 people, the findings of which were released at the end of 2021
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Media consumption: The crisis has boosted audiences and gaming
How has the health crisis changed the French people’s relationship with the media?
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Food, revealing trends
From mid-March 2020 until the end of the third lockdown in 2021, with the distinction between essential and non-essential shopping, retailers and consumers entered a new, completely unexpected, world
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The new "eating well", a pleasure for the sake of health
Since the beginning of the pandemic, health-related topics have experienced an unprecedented boom in conversations and social media exchanges. Food is among the most recurrent, with different issues: comfort/health tension, time management, creativity to get out of routines
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52% globally say cycling in their area is too dangerous
Survey finds global consensus on bicycles’ key role to reduce carbon emissions and traffic and widespread support for giving them priority in new infrastructure projects
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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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85% of online shoppers say that a poor delivery experience would prevent them from ordering from that online retailer again
In order to better understand European consumers’ expectations of e-commerce in terms of services and customer experience, Ipsos and Octopia conducted a 2022 study in several European countries, interviewing a representative panel of approximately 1000 online shoppers per country.
Which assets are key to going above and beyond online shoppers’ expectations? Which bad experiences are most likely to break their trust in the long run? The results from this study confirm the importance of the quality-price-delay triad on which Octopia is positioned. -
A quarter are struggling financially and public expectations are for further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.