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Beyond the Price Tag
When behavioural economics helps understanding the impact of psychological costs in purchase decisions.
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Moving Past the Tweak to Uncover the Optimal
The Quest for Optimal - Maximising consumer delight has always been a top priority for any product manufacturer, resulting in a critical need for ongoing innovation married with endless product modifications. Yet, while a priority, it continues to be increasingly difficult to steal share or truly differentiate oneself versus competition within an existing and/or niche category. Unfortunately, reactive versus proactive research has become more of the product testing norm, with endless rounds of formula ‘tweaking’ versus the prescriptive pursuit of a farther out, more differentiated optimal product.
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India: Consumed by a Health Wave
India lags behind the world when it comes to the tag of being a ‘healthy’ nation, with healthcare accounting for only 0.9 per cent of national GDP as against 12 per cent by G7 countries. Health as a topic has never been centre-stage in the larger discussions on the country’s progress and growth.
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The Economic Pulse of the World - April 2015
After losing ground in each of the past two waves, the national economic assessment is on the rise once again with four in 10 (41%) global citizen consumers rating the state of their national economy as “good”, up two points since last sounding. While the local economy assessment (31%) remains idle this month, respondents look into the future with a cautious optimism, with one in 4 (25%) saying the economy in the local area will be stronger in the next six months, up one point since last sounding.
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China Pulse - March 2015
China national economy maintained stable growth in 2014 with an overall GDP growth of 7.4%. 2015 Feb total RSCG YOY growth slightly down at 10.7
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Hong Kong call centre
The HKCCA Annual Symposium 2015 took place on 26 March 2015 with around 150 attendees.
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Digital Migration - Are We Ready?
The media landscape in Africa is constantly evolving, and one of the most significant changes is the ongoing digital transition from analogue to digital TV.
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Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services
Ipsos is pleased to announce the launch of Ipsos Connect, a global specialised business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
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Auto-parts industry in Indonesia
Almost one hundred auto-part manufacturers and several car assemblers are entering Indonesia market and will start their operation in 2016-2017 periods.