China Pulse - March 2015
China national economy maintained stable growth in 2014 with an overall GDP growth of 7.4%. 2015 Feb total RSCG YOY growth slightly down at 10.7
Macro Economy Data of Q1 2015 China
China national economy maintained stable growth in 2014 with an overall GDP growth of 7.4%. 2015 Feb total RSCG YOY growth slightly down at 10.7
Survey on Consumption View And Financial Management of The Young Generation
As the average age of consumer groups gets younger, the post-80s generation has long been the largest component. In particular, consumers born post-1985 generation have become a new force in fashion consumption. The younger generation is becoming increasingly influential in both social and business environments. As "Moonlight Group" in most people's eyes, are post-85 generation really spending all their money every month? What is their particular consumption habit? And do they have their own smart money plan?
Recently, Ipsos conducted a survey among young consumers of the post-85 generation and thoroughly analyzed their consumer behavior and trends.
- Gift consumption
- Family reunion dinner
- Spring Festival entertainment consumption
- Spring Festival travel
The Way to Reach "Yummy Mommies"
How to market to Chinese "Yummy Mommies" has been one of the growing concerns of many sellers of fast-moving consumer goods and maternal and child care products. At present, as a demographic, Chinese "yummy mommies" are mostly mothers in their 20’s and early 30’s who grew up in the Internet age. What are the characteristics of their media use and purchasing habits and how should brand vendors approach this demographic? This article will answer these questions based on research recently conducted on young Chinese mothers by Ipsos in cooperation with Mi magazine.
Survey on Consumption during the Spring Festival of 2015
As the Year of the Goat approaches, so does the first “Golden Week” of consumption for 2015. Recently, Ipsos conducted a small survey of 400 people in first- and second-tier cities on their consumption habits for the upcoming Spring Festival. The survey results give us some insight into the intentions of consumers during Spring Festival, where they plan to have family reunion dinners, and what they plan to spend on.
