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Germany Retains Top “Nation Brand” Ranking, U.S. Out of Top Five Again
Japan is in second place for the first time, while the UK remains in third, and France moves to fourth place - major gains are in the index’s People and Governance sub-categories. Winter Olympics and FIFA World Cup hosts South Korea and Russia improved their images, South Korea most remarkably. The U.S. remains in sixth place.
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2018 US Politics - 54% of Americans report that the country is off on the wrong track (October 17)
This week, Trump’s approval rating among all Americans is 43%, which is 4-points higher than last week’s rating of 39%.
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[WEBINAR] The Cure for Infobesity
We live in an age of infobesity, where organizations are drowning in data but lacking the time and resources to identify real insight that drives decision-making.
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[EVENT] Transforming Healthcare through Patient Experience
November 8 - How do we give patients the best care possible to promote the best health possible? Thought leaders, hospital administrators, and providers will come together in this symposium to talk about how they have transformed healthcare for the good of the patient.
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[EVENT] BigSurv 2018
October 25-27, 2018, Ipsos is sponsoring BigSurv 2018. Exploring new statistical frontiers at the intersection of survey science and big data.
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[EVENT] ANA Data & Measurement Conference
September 12 - Ipsos is pleased to be a sponsor of this year’s Data & Measurement conference presented by Google.
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Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
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Generation Z - Beyond Binary: New Insights into the Next Generation
This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation in Britain, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.