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Esports boom
Esports has exploded in popularity, especially among young males, attracting major sponsors like Orange and Michelin. Teams, often backed by venture capital and led by influencers, rely heavily on sponsorships for revenue. Women's esports are also growing, with support from brands like Aldi. France, with its large fanbase and government support, is poised to become a major esports hub, especially with Paris hosting the 2024 League of Legends World Championship.
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Applying cultural transferability analysis to ESG
The three cultural dimensions that are shaping attitudes, perceptions and behaviour around ESG in the local markets
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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New forms of mobility
At a time when the French government want to decarbonise industry by reducing emissions by 81% by 2050 compared to 2015, and when older motor vehicles will be soon banned from inner cities’ “low-emission zones”, the Ipsos Navigator survey reveals the gap between intentions and reality and highlights the obstacles that need to be overcome.
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Green mobility: Cities as a laboratory for tomorrow’s mobility
The majority of Europeans live in cities and not even the pandemic has succeeded in reversing the course of urbanisation, as perhaps some had imagined early into the crisis.
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Annual results - Strong performance in an uncertain environment
Ipsos achieved a strong performance in 2022, with a record level of profitability, demonstrating the strength and relevance of its operating model.
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Luxury and convergent commerce
Roundtable discussion hosted by Ipsos channel performance and customer experience.
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The future luxury customer
This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
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Future of mobility
The future of mobility is constantly evolving, with new technologies wielding huge potential to further shift the way we travel. But how does this rapidly changing mobility landscape impact consumer behaviours? As we move towards a future that combines the three main mobility trends – autonomous driving, electrification and shared mobility – we explore the latest consumer thinking on these topics and what this means.
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Future of Mobility: Autonomous driving and the impact on our life
Autonomous vehicles have the potential to reinvent everyday lives and businesses