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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Travel is booming despite global uncertainty and climate concerns
Europ Assistance unveils the findings of its 24th annual Holiday Barometer, conducted with the support of Ipsos, which examines vacation trends across 23 countries.
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Disney Songs: A magical, timeless joy for European families, celebrated at Disneyland Paris
Findings from a recent Ipsos Essentials Study Across Five European Countries
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Know the New America & Beyond: April 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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[Webinar] Keys: Rethinking Generations
Our KEYS webinar unlocks the secrets behind generational dynamics , as we delve into groundbreaking insights from the new Ipsos Generations Report. Hear our global team of experts challenge stereotypes and discover untapped opportunities within diverse demographic landscapes.
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Ipsos has entered into exclusive negotiations to acquire The BVA Family
The BVA Family is a prominent French market-research company with also a significant presence in the UK and Italy.
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The Heart Truth: Understanding What We Don’t Know About Cardiac Health
New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.