In-Store Observation is a research technique that is used to gain insights from shoppers in a retail environment.
Causal modeling is a way of testing causal relations between variables.
For consumers, brands are more than just corporate logos. They have meaning, personality and even attitude.
Understanding (a clearly specified) behaviour in context in order to develop interventions more likely to prove effective in changing that behaviour.
A random probability sample is the "gold" standard of survey research.
A postal survey is a quantitative data collection method in which paper questionnaires are sent by post to potential participants, the paper questionnaires are completed by the participants themselves (i.e. self-administered), and returned by post to the survey organisation.
Gamification is a process that can be described as "the application of game elements, and techniques used in game design, into non-game contexts".
Snowballing is a sampling technique where existing respondents recruit, refer or recommend others to take part in the research.
Gang Survey is a hybrid of quantitative and qualitative methodology. 15-25 participants are invited for a 1½ to 2 hour in-facility session, with a mix of self-completed questionnaire and moderated group discussions.
A decision tree is a way of visualizing a process like a tree which start at the top and iteratively making splits into nodes.