The concept of Sustainable Development emerged for the first time in 1987 when the UN's World Commission on Environment and Development (WCED) published 'Our Common Future' aka the Brundtland Report.
Audience measurement measures how many people are in an audience within a given market. Radio Audience measurement specifically relates to radio listenership.
Product Development is the innovation or continuous improvement of an existing product or the creation of an entirely new kind of product that satisfies the requirements of consumers.
The most common definition of UX is the aggregation of user experience. It is also known as user research or usability.
Digital advertising often refers to video, display and paid search advertising delivered on desktop and mobile devices (i.e. smartphones and tablets).
Brands exist in peoples' minds as a network (a unique memory structure) of thoughts, feelings, experiences, images, stories, colours, sounds, symbols and memories.
Market Access, also known as Global Evidence, Value and Access, is the process used to ensure that all patients who are eligible to benefit from a specific treatment get access to it, at the appropriate price.
Ethnography is a qualitative research method derived from the fieldwork practices of anthropology. It is often characterised by its emphasis on spending extended periods of time with people or groups of people to generate/create a holistic picture of cultural practices.
EFM stands for Enterprise Feedback Management. Leaders are constantly seeking new ways to drive customer-centricity throughout their organisations.
Herd behaviour refers to the behaviour of individuals within the group.