Ipsos Encyclopedia

Ipsos Encyclopedia - In-Store Observation

In-Store Observation is a research technique that is used to gain insights from shoppers in a retail environment.

Ipsos Encyclopedia - Causal Modelling / Path Analysis

Causal modeling is a way of testing causal relations between variables.

Ipsos Encyclopedia - Brand Influence

For consumers, brands are more than just corporate logos. They have meaning, personality and even attitude.

Ipsos Encyclopedia - Behavioural Change

Understanding (a clearly specified) behaviour in context in order to develop interventions more likely to prove effective in changing that behaviour.

Ipsos Encyclopedia - Random Probability Sampling

A random probability sample is the "gold" standard of survey research.

Ipsos Encyclopedia - Postal Surveys

A postal survey is a quantitative data collection method in which paper questionnaires are sent by post to potential participants, the paper questionnaires are completed by the participants themselves (i.e. self-administered), and returned by post to the survey organisation.

Ipsos Encyclopedia - Gamification

Gamification is a process that can be described as "the application of game elements, and techniques used in game design, into non-game contexts".

Ipsos Encyclopedia - Snowballing

Snowballing is a sampling technique where existing respondents recruit, refer or recommend others to take part in the research.

Ipsos Encyclopedia - Gang Survey

Gang Survey is a hybrid of quantitative and qualitative methodology. 15-25 participants are invited for a 1½ to 2 hour in-facility session, with a mix of self-completed questionnaire and moderated group discussions.

Ipsos Encyclopedia - Decision Tree

​A decision tree is a way of visualizing a process like a tree which start at the top and iteratively making splits into nodes.