Ipsos Encyclopedia

Ipsos Encyclopedia - Luxury

The broad definition of Luxury when applied to a good is "an inessential, desirable item which is expensive or difficult to obtain" (Oxford Dictionary). Our narrower definition applies to the products or services of specific industries.

Ipsos Encyclopedia - Automotive

The traditional key players in the Automotive industry are Vehicle Manufacturers, Automotive Parts Suppliers, Automotive Finance and Leasing Institutes, Automotive Dealerships for car sales plus automotive independent workshops for services & after sales, Insurance companies as vehicles must be…

Ipsos Encyclopedia - Affluent

An affluent individual is, first and foremost, defined by above-average financial resources.

Ipsos Encyclopedia - Virtual Shopping Test

Virtual Shopping Test. is a research technique that is used to recreate/simulate a specific retail environment or situation in order to gain shopper insights.

Ipsos Encyclopedia - Communities

Market Research Online Communities (MROCs) are a respected research tool for a variety of different online qualitative and quantitative research engagements with a defined audience. Communities originated as an approach for engagement, advocacy and marketing.

Ipsos Encyclopedia - Behavioural Change

Understanding (a clearly specified) behaviour in context in order to develop interventions more likely to prove effective in changing that behaviour.

Ipsos Encyclopedia - Postal Surveys

A postal survey is a quantitative data collection method in which paper questionnaires are sent by post to potential participants, the paper questionnaires are completed by the participants themselves (i.e. self-administered), and returned by post to the survey organisation.

Ipsos Encyclopedia - Gamification

Gamification is a process that can be described as "the application of game elements, and techniques used in game design, into non-game contexts".

Ipsos Encyclopedia - Snowballing

Snowballing is a sampling technique where existing respondents recruit, refer or recommend others to take part in the research.

Ipsos Encyclopedia - Category Management

Category management is a retailing and purchasing concept in which the range of products sold by a retailer is broken down into discrete groups of similar or related products.