Ipsos Encyclopedia
The Ipsos Encyclopedia is a unique resource that is made available to all of our colleagues, no matter where they are based or what job they do. It comprises the what, the how, the where, and the who of social and market research, and so helps to bring together the knowledge we have accumulated over nearly 50 years of work across nearly 90 different countries in many different sectors.
Here you can find a small number of extracts from the Ipsos Encyclopedia, covering some of the more common or novel subjects that our teams need to understand. If you're interested in finding out more about this material then please do get in touch: [email protected]
