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Splintered Societies
Rising inequality leads to a splintering of traditional structures with new ideologies and political allegiances emerging. People feel that businesses and governments need to do more. Focus on commitment to our many shared values worldwide to help lower temperatures at home.
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Globalisation Fractures
While the world remains highly interconnected, globalisation is seen as having winners and losers, both at the market level and personally. Focus on playing up local strengths as well as global cooperation and scale.
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October 2025: Global consumer confidence stable for fourth consecutive month
Sentiment is largely up in Asia-Pacific, mixed in Latin America, according to the October 2025 release of the Ipsos Global Consumer Confidence Index.
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The Next Big Thing: Exploring the EDGE for High Growth Opportunities
Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.
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Low awareness of GLP-1s globally, but high in the most advanced economies
Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.
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The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence
Exploring the landscape of patient-reported outcomes (PROs).
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September 2025: Global consumer confidence stable for third consecutive month
Still, the Expectations and Jobs sub-indices both decline, while the Investment sub-index shows an uptick according to the September 2025 Global Consumer Confidence Index from Ipsos
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Know the New America & Beyond: September 2025
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
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Synthetic Data: From Hype to Reality - A Guide to Responsible Adoption
Synthetic data, powered by AI, is transforming the market research industry. The question isn’t if, but when and how. Recognizing the potential, but also the possible pitfalls, of the issue, our clients asked us to provide Ipsos’ trusted perspective on the topic.
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Supporters of international aid outnumber opponents by nearly four to one
Across 31 countries, 50% express support for their government helping to fund international humanitarian aid organizations