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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
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[EVENT] Power to the People? The Global Rise of Populism
Ipsos is holding a major debate where we will dissect the momentous political events of 2016 and look forward to key elections in 2017.
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Is Love All That Matters? It's Complicated
The relationship status between people and their brands should, like human relationships on Facebook, sometimes be labelled “It’s complicated”. Why? Because we live in a systemic world where things exist and function in relation to one another, rather than as independent entities, not unlike the world of human relationships as viewed through the lens of social media.
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Reflection on Rio Olympics Marketing: Ad Performance Evaluation
Event marketing has been proved to be very effective by many enterprises, and Olympics in particular, as the world's most famous sports event, has unmatched marketing value either to sales or brand building and enhancement, as was proved by Yili, Lenovo, and Coca Cola during the 2008 Beijing Olympic Games.
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Device Agnostic: Why You Need to Transform Now
Device agnostic is no longer the future of online research. It’s happening now. Marketers must adapt quickly or risk losing touch with their consumers.
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Think Outside The Brand
Understanding how your customers make choices is the first step to achieving growth.
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Creating opportunity: How to build a new era of trade for post-Brexit Britain
The referendum on the UK's membership of the European Union was a pivotal moment for the country. Whilst the uncertainty surrounding the UK's access to the single market has understandably dominated the discussions to date, this is an opportune time to reflect on the strength, depth and history of Britain's trade with the rest of the world and the many trade agreements that facilitate this trading.
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Emotion, Attention and Memory in Advertising
How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour. So emotion-based advertising can be highly effective, but to be truly effective it needs to be more than just a good story.
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Statement on Polling for the US Presidential Election
Last night was a difficult one for political pollsters in the United States, including Ipsos. Almost without exception, the major polling agencies and their media partners predicted that Hillary Clinton would win both the Electoral College and the popular vote. As we all know now, Donald Trump won the Electoral College and is at a near-even split on the popular vote (counting continues).
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Ipsos Update - October 2016
Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.