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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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Two in one: Russian affluents as active consumers and inspired trendsetters
Personality and experiences are more valuable than things. Demonstrative luxury is not accepted anymore. Brands are expected to behave socially responsible.
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[WEBINAR] The Future of Influence: Insights for Impact
May 22 - Insights for Impact. Real Life. Real Business Results. Powered by Censydiam.
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‘Game of Thrones’ viewers pick Cersei Lannister most likely to die in Season 8 premiere
[Spoilers abound in this post. Which shouldn’t matter. You’ve had plenty of time to catch up, but just in case, you’ve been warned.]
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Social CEOs in the Digital Transformation Era
Elie Aoun, CEO at Ipsos in MENA, delivered a groundbreaking presentation at the Middle East Social Media Festival (MESMF) in Beirut, Lebanon, on what actions need to be taken to keep up in a digital age.
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[Event] Corporate Partnership Conference
May 14 - Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations. Cause marketing has become the norm. If you are not doing cause marketing or you’re doing a poor job at it, rewards are being left on the table.
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79% of Voice Activated Speaker Owners Have an Amazon Echo
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Five steps to ensure your evidence and access strategy is fit for the future
Our latest paper provides step-by-step guidance to launch strategies that are nuanced enough to capture value across stakeholders, supported by the right evidence at the right time and fit for a variety of future scenarios.
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The role of the CEO in external communications
Communicators have to be selective about the frequency and nature of the top executive’s participation, balancing the benefits and risks of bringing a powerful voice into the conversation.
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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?