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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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[EVENT] IIeX Behaviour
On November 7 & 8 - To better understand, measure, and predict consumer behaviour, the world’s biggest, most successful brands are turning to the behavioural sciences and nonconscious measurement tools — and seeing results.
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[WEBINAR] The Future of Package Testing
Join Britt Calvert, Director in Ipsos Marketing and packaging aficionado, as she introduces Ipsos’ new Fast Pack Screener.
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[EVENT] CanadaNext: Roads on Autopilot
On November 26, join Ipsos' Mike Colledge at MRIA's panel discussion featuring data from our CanadaNext study.
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[EVENT] Research & Results 2017
October 25 & 26 - The leading international trade fair for market research.
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Taking Responsibility - Ipsos Foundation Supporting Education in Pakistan
Helping disadvantaged children in rural areas of Pakistan.
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Commercial drone adoption in agribusiness - Disruption & Opportunity
Civilian use of 'unmanned aerial vehicles (UAVs)', more commonly known as 'Drones', has gained traction with both consumer and commercial users in recent years.
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[WEBINAR] The Future of Omnichannel Retail
October 12 - Join Ipsos for a complimentary webinar during which we’ll share our version of the future of research, previewing the shape of things to come in our increasingly databased omnichannel retail world.
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[WEBINAR] Leveraging the Irrational Using Qual
Sept 28 - Behavioral Science is a hot topic in our industry, and it’s providing new insight into how people really make decisions.
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[EVENT] Path to Purchase Expo
Sept 26 - Do you need a better understanding of consumers’ path to purchase? Join Ipsos’ Alison Chaltas and Mark Barry who will discuss ‘LIFE Path — Cutting Edge Techniques to decipher P2P 3.0’.