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Navigating the fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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The people of the G20 countries expect strong practical measures in order to make gender equality a reality
The Women’s Forum for Economy & Society released the results of its Barometer today. This highlights the perceptions of the general public on issues of gender equality, comparing them with the reality of the situation, by analysing the latest data.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Emerging risks: climate change and cyber risk top the list of public concerns
AXA has released the eighth edition of its Future Risks Report. This global study measures and ranks the evolution of the perception of emerging risks as seen by a panel of risk management experts as well as by public opinion. More than 23,000 people were surveyed. This report is produced in partnership with Ipsos and the geopolitical analysis consultancy Eurasia Group.
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Most adults vaccinated against COVID-19 in all 13 countries surveyed intend to get a booster shot
Still, most citizens view getting first doses of COVID vaccines to all who want them a greater priority than making booster shots available.
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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
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Mental Wellness: The Changing Indian Attitude
Our latest India briefing paper explores the impact of Covid-19 and digitalisation on mental wellbeing.
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AI-Enabled Consumer Intelligence is here
Forrester Spotlights AICI opportunity - and Synthesio's winning strategy