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Ipsos Update - October 2018
October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
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[WEBINAR] Trick or Treat? Gen Z Social Engagement Best Practices
Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?
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Last impressions also count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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Ipsos Update - September 2018
September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
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[EVENT] AdvertisingWeek
October 1 - Ipsos is excited to be participating in this year’s AdvertisingWeek.
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Serbia under a Magnifying Glass
The Serbia under a magnifying glass report provides an overview of the current economic and demographic shape of the country, the changing advertising sector, shopping habits and Serbs’ relationship with the digital world.
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[EVENT] Digital & Content Marketing Summit
On September 13, join Ipsos’ Menaka Gopinath for insights into Exploring the Science Behind Social Engagement. Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?
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Smart Advertising, Smart Business
Creating opportunities for Australian SMBs embracing digital marketing.
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Ipsos Update - July 2018
July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.