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2018 US Politics - Republicans continue to be the most optimistic about the direction of the country
President Trump continues to receive moderate support for his handling of international trade following the G20 summit in Argentina.
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Global Infrastructure Index - Public satisfaction and priorities 2018
Majority across 29 countries believe not enough is being done to meet infrastructure needs.
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The Economic Pulse of the World - November 2018
The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
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Global Advisor: While most (74%) Global Citizens still agree the World is becoming more dangerous, this feeling has dropped (7 points) since 2017
Just three in ten (29%) believe US President Donald Trump’s approach to foreign affairs has made the world a safer place
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Ipsos Update - December 2018
December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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Human Curation in an AI world
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
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2018 US Politics - Top of the list of important problems Americans: Healthcare (18%) and immigration (17%)
President Trump's overall approval rating has remained steady since the election.
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AI, Automation, and Corporate Reputation
The adoption of artificial intelligence (AI) and automation becomes a major focus for business.
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Human-Animal bond in Europe
Ipsos partnered with Boehringer Ingelheim to carry out a survey to explore the human-animal bond and the role it plays on owners’ wellbeing. The survey was conducted in five European countries (France, the UK, Germany, Italy and Spain).