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Ipsos Affluent announces the release of Ipsos Affluent Digital Audiences
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
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Wearables Fail to Make a Real Mark in Hong Kong
The Hong Kong market is getting completely saturated with tech hardware, and consumers do not seem in a rush to buy a lot more, according to the latest Media Atlas Survey by Ipsos.
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Purchase Decisions in a Busy, Busy World: A Behavioural Science Perspective
The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.
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Ipsos announces seventh annual Top 10 Most Influential Brands in Canada
Google retains top spot for sixth year, rankings shift and Netflix enters Top 10
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Targeting Millennials Using Music Streaming Apps
With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.
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Ipsos Update - March 2018
March’s edition features new papers on the African middle class, women's economic empowerment, and a neuro take on the Super Bowl ads. There are also global public opinion studies on the recent Winter Olympics and attitudes towards transgender people.
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[EVENT] ARF’s ConsumerXScience Conference & David Ogilvy Awards
On March 27 & 28 - Ipsos is proud to be once again sponsoring the 2018 David Ogilvy Awards – an evening dedicated to celebrating the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers.
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What a Waste
What a waste, Ian Dury once sang, that he had decided to be a musician instead of being a doctor, a lawyer or one of many other things. That’s the trouble with choosing: if you pick one option, you miss out on others. But it’s also real life.