Ipsos Affluent announces the release of Ipsos Affluent Digital Audiences

Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.

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For over forty years, Ipsos Affluent Intelligence has been the preeminent authority on affluent American consumers. IAI’s continuously fielded Affluent Survey is the longest running, most widely used study of consumers with household income over $125,000. The survey offers an unparalleled view into affluent attitudes, preferences, brand ownership, media habits and purchase intentions – including insights about “Affluencers”, the affluent influencers who are driving growth and evolution of all categories. Marketers and publishers leverage IAI’s data to develop product strategies, brand experiences, content, messaging and media strategies.

Now, in addition to providing insights into Affluents, IAI has announced the availability of IAI’s gold-standard data to reach these high-value audiences for digital campaign activation across the digital ecosystem.

“It was a natural fit for us. We have always helped our partners define, profile and develop understanding of influential target audiences with our data. These Digital Audiences allow us to move beyond providing insights for clients, and help them actually reach and engage them via advertising. Talk about making research actionable,” said Michael Baer, SVP, Managing Director at IAI.

The new audience segments provide access to hard-to-find affluent consumers, including C-Suite, affluent influencers (“Affluencers”), and category intenders who plan purchases in the next twelve months. Ipsos Digital Audiences are available in most DMPs, DSPs, ad servers, and exchanges. Custom-built audiences are also available—all based on data you know and from a name you trust.

Along with the gold standard data that Ipsos is known for, Ipsos Affluent Digital Audiences are based on a combination of deterministic data, past behavior and/or future purchase intent. Some examples of audience segments available immediately are:

  • Ipsos Affluent Influencers in the following categories:
    • Auto
    • Travel
    • Financial Services
    • Beauty
    • Home Décor & Remodeling
    • Alcoholic Beverages
    • Home Computer & Electronics
    • Tech
    • Entertainment
    • Insurance
    • Apparel
  • Ipsos Affluent In-Market Purchase Intenders
    • Watches/Jewelry
    • Financial advice
  • Ipsos Affluent High Net Worth: $1MM, $2.5MM, & $5MM+
  • Ipsos Affluent B2B: C-Suite, CMO, CFO, Financial Advisors,
  • Ipsos Affluent B2B: IT Decision Makers, Government/Political Professionals, Healthcare/Hospital Executives
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