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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Ipsos.Digital makes its fully automated research platform available in Japanese
Ipsos.Digital, a self-service research platform that offers clients fast, simplified access to global research capabilities and insights, today announces that it is available in Japanese.
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Consumer confidence moves in opposite directions among world’s largest economies
Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Respiratory Syncytial Virus : The race to market continues
The first wave of Ipsos’s Syndicated Global RSV study, fielded in 8 markets in Europe.
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities