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The AI paradox: businesses must not overlook their responsibility to reputation as investment in this technology grows
Digital technologies, from social media to Artificial Intelligence (AI), have undoubtedly altered peoples’ lives – some for the better, some for the worse. We’ve seen the rise of intelligent assistants like Siri and Alexa, grown reliant on communication platforms to keep in touch with friends and family, and have witnessed the positive impact of wearable technology in healthcare.
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The Future of Pharmaceutical Pricing [Webinar recording]
Affordability, Evidence & Value Attribution
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Flair South Korea 2021 – Leading the way
In 2021, Koreans are satisfied with the government’s response to Covid-19 and embracing the “Home Economy”.
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Ipsos acquires Intrasonics
Ipsos acquires Intrasonics, its longstanding partner and authority in Audio Watermarking technology
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[WEBINAR] Sustainability: What we know and how you can act in 2021 & beyond
Please join us for a webinar to get answers that supports you to understand and target the right consumer segments and to create a market for your sustainable products / services.
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Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic, but will this behaviour stick in a post COVID-19 world?
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KEYS - Standing out from the crowd [Webinar recording]
This session sees us explore how we can cut through the noise and ensure the product, service or experience we are offering stands out at those moments that really matter. Our experts will be sharing our latest analysis of how consumers react in different contexts - and reflecting on the implications.
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COVID-19 recovery takes priority over closing gender inequality globally, while women bear the brunt of the pandemic
International Women’s Day 2021
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.