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Ipsos Update – September 2021
This month we feature new research on women in advertising and wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies
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Service with a smile? Latin America edition
Delivering customer experience in the face of mask wearing
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Sentiment about globalization cooler than before the pandemic across the world
Global survey conducted with the World Economic Forum highlights mixed views on international trade.
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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Amid the uncertainty of the pandemic, the S of ESG is coming under greater scrutiny
As ESG has surged up the consumer agenda, new Ipsos data shows that improving society is identified as the top priority for multinationals among consumers across the globe – perhaps not surprising given the social implications of the pandemic. While fundamental issues such as safe working conditions are seen as most important here, each company should carefully consider how to adapt its operations to improve sustainable business practice. Companies should continue to pursue actions on all three pillars of ESG though. Not just because E and G remain critical in the public’s eyes, but also as it – as we should all know now – makes good business sense to do so.
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Populist, anti-elite and nativist views linked to globally widespread broken-system sentiment
“System Is Broken” Index highly correlated with outcomes-based metrics indicative of social progress
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Workers want more flexibility from their employers after COVID
Survey of employed adults in 29 countries for the World Economic Forum finds one in four now working from home more often than before the pandemic; preference is for working remotely half of the time after it is over.
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World Youth Skills Day 2021: Worse mental health and wellbeing are seen as long-lasting outcomes of the COVID-19 pandemic for children and young people
On average, almost four in ten across 29 countries (a global country average of 37%), think worse mental health and wellbeing among children and young people will be a long-lasting outcome of the pandemic, according to new global study from Ipsos.
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From highs to lows: interest in the Tokyo Olympics varies around the globe
Six in ten (62%) say the event marks an important opportunity for the world to come together after the Covid-19 pandemic