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Flair Ivory Coast 2019 - Are we one?
Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.
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2019 China food and beverage packaging trend observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
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World Luxury Tracking 2019
Luxury as a sanctuary, allowing us to reconnect with what is essential: quality, beauty and sustainability.
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Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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What makes you most beautiful: Confidence, kindness – looks rank much lower
Physical attributes come near bottom of the beauty list, survey says.
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The biggest beauty influencer isn’t who you think it is
New global study looks at beauty standards, ideals, and routines. With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.
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How to implement an effective customer engagement strategy
In the digital world, customers often expect their problems and requests to be met with near-enough immediate action and solutions. To do this well, retailers need to establish a solid customer engagement strategy that takes into account a number of actions including:
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
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Unmasking the Naija Lifestyle
An immersion into life in Nigeria, based on findings from the local Ipsos team and told through the eyes of three typical Nigerians.