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Signals #2: Understanding the Coronavirus Crisis
The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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Ipsos partners with the Africa Centre for Disease Control (CDC) and Resolve to Save Lives to develop guidelines for adapted Covid-19 preventive measures
This is the first project to come out of the World Economic Forum’s Covid-19 Action Platform with support from the World Health Organisation. Purpose of the collaboration is to support governments to help flatten the Covid-19 curve and minimise social and economic slowdown.
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Social media as an emotional outlet in times of crisis in France
Self-isolation has now been in place in France since 17th March, and people seem to be using social media to let off steam and express themselves freely. This prompts debates and controversies – but also a lot of jokes and demonstrations of solidarity in times of trouble.
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Signals #1: Understanding the coronavirus crisis
This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
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To reach your customers you have to understand their Why
Most marketers are talking about reaching the right customer, at the right time, at the right place with the right message. But how are you going to do that if you don’t understand how they think?
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Global Trends 2020: Understanding Complexity
Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.
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Coronavirus outbreak predicted to have an impact on financial markets and the global economy
Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.