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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?
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Taking a stand – Do the rewards of corporate activism outweigh the risks?
Corporate activism is both an opportunity and risk, with council members acknowledging both sides of the debate in equal measure. There is widespread acknowledgement that corporate activism is expected by consumers, but is also very hard to do well. Authenticity is the key, with campaigns that are true to your corporate values having the greatest chance of success.
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Employer branding – corporate reputation and the war for talent
Having a strong employer brand is crucial to corporate reputation, giving companies not only a recruitment edge in the growing talent war but also the highest-quality long-term ambassadors to deliver on their brand promises. Employees are more demanding than ever when it comes to what they expect from their employer but this is not purely down to Millennials; employees at all life stages want a career with a deeper purpose. Getting it wrong and failing to deliver on the employee brand expectation can have consequences that extend well beyond employees; consumers too are demanding more from corporates.
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What Worries the World - November 2017
Global poll finds that unemployment continues to be the lead worry around the world.
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2017 US Politics - More Americans Now Believe that the US is Heading in the Right Direction (November 29)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 38%.
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2017 US Politics - 24% of Americans Believe the US is Heading in the Right Direction (November 22)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 36%.
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Social Behaviours that Malaysians Regard as Unacceptable
Ipsos study reveals that drug abuse is the number one social behaviour that is unacceptable among Malaysians.
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Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
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Consumer Confidence National Index Reaches All-Time High
Setting an all-time high, this month’s global Consumer Confidence National Index has risen to 50.5.
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2017 US Politics - Obamacare Takes Center Stage Again in Congress (October 18)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 38%.