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What Worries the World - January 2018
New global poll finds unemployment remains the main concern around the world.
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Global Consumer Confidence Index Holds Steady
This month's global Consumer Confidence National Index score remained the same at 50.1.
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Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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The Reputation Council report 2017
With the pace of change quickening, we ask Council members about the challenges they face in their day to day activities; when it’s right to pursue corporate activism, and the risks and rewards of doing so; the importance of the ‘employer brand’; and whether Millennials truly a different audience from a communications perspective?
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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?
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Taking a stand – Do the rewards of corporate activism outweigh the risks?
Corporate activism is both an opportunity and risk, with council members acknowledging both sides of the debate in equal measure. There is widespread acknowledgement that corporate activism is expected by consumers, but is also very hard to do well. Authenticity is the key, with campaigns that are true to your corporate values having the greatest chance of success.
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Employer branding – corporate reputation and the war for talent
Having a strong employer brand is crucial to corporate reputation, giving companies not only a recruitment edge in the growing talent war but also the highest-quality long-term ambassadors to deliver on their brand promises. Employees are more demanding than ever when it comes to what they expect from their employer but this is not purely down to Millennials; employees at all life stages want a career with a deeper purpose. Getting it wrong and failing to deliver on the employee brand expectation can have consequences that extend well beyond employees; consumers too are demanding more from corporates.
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What Worries the World - November 2017
Global poll finds that unemployment continues to be the lead worry around the world.
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2017 US Politics - More Americans Now Believe that the US is Heading in the Right Direction (November 29)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 38%.
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2017 US Politics - 24% of Americans Believe the US is Heading in the Right Direction (November 22)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 36%.