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Oiling the Wheels of Commerce…
Nobody notices the oil in their car engines. Until it runs dry or gets dirty. Then the car will stop, often with considerable damage to the engine.
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Brazil Pulse - the Government Has Been Unable to Create an Upward Trend in Its Image - January 2017
Brazilians started 2017 as they finished 2016: without trust in the country's direction. For 88% of the population, Brazil continues on the wrong direct - an index that has been intact since the very start of Michel Temer's Government (then interim) in April last year.
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Ipsos Update - January / February 2017
Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.
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Big Data and Machine Learning: Where Are We Heading To?
From Monday morning moans to Saturday night selfies, more information about our lives is being captured and analysed than ever before. In fact, over 90% of all available human data has been recorded in the last two years and is already being used to transform the world around us.
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Why everyone loves to hate Focus Groups
To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.
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Reader’s Digest Most Trusted Brands in Canada Revealed for 2017
Nine in ten Canadians (93%) say they tend to buy from companies they trust more.
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Confessions of the Admen
In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
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10 Behavioural Science Principles for Great Digital Creative
What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.
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Australian 2016 Trends Wrap Up
Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.
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Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.